The Organic Strategy
Build Credibility & Trust
Establish Haribol through authentic organic media coverage that resonates with health-conscious consumers seeking genuine wellness solutions.
Position as Health-First Brand
Leverage spiritual and cultural connections to create meaningful dialogue around authentic Ayurvedic practices and holistic wellbeing.
Thought Leadership
Establish Haribol as the authoritative voice in the Ayurveda and wellness space through expert-driven content and strategic positioning.
Our comprehensive organic strategy focuses on building genuine trust through earned media presence, positioning Haribol not just as a brand, but as a movement towards authentic wellness rooted in traditional wisdom.
Strategic Launch Plan
High-Impact Press Conference
Chief Guest: Hon'ble Union Minister of Ayush, Shri Sarbananda Sonowal
Government recognition reinforces Haribol's commitment to Ayurveda, natural health, and sustainability. This partnership validates our mission and positions us alongside India's wellness vision.
Priority Media Interviews
Key Publications: India Today & Zee Business
Core Messages: "Holistic wellness for India" and "Health rooted in tradition, delivered with trust"
Digital Amplification
Strategic rollout of clips and highlights across Haribol's social channels to maximise reach and engagement with target audiences.
Commercial Rollout Strategy
TV & Digital Commercial
Emotional storytelling that beautifully showcases our heritage, unwavering commitment to purity, and the deep trust we've built with communities across India.
  • Heritage-focused narrative
  • Purity and authenticity emphasis
  • Trust-building messaging
Strategic Placement
Comprehensive media strategy targeting both mass reach and engaged digital audiences through carefully selected channels and platforms.
  • General Entertainment Channels (GECs)
  • YouTube and Meta platforms
  • Premium OTT placements
"Create mass reach with a powerful blend of emotion and authority, driving both awareness and genuine consideration for Haribol's wellness solutions."
Brand Ecosystem Development
Custom Platform Development
A dedicated Haribol digital hub designed specifically for content delivery, educational resources, and meaningful community engagement around wellness and Ayurvedic practices.
Content Production & Management
Comprehensive content strategy spanning text, video, and dedicated YouTube channels. Consistent messaging focused on wellness education, purity standards, and community building.
Thought Leadership Positioning
Expert-driven blogs, practical Ayurveda tips, and strategic collaborations with renowned nutritionists and respected spiritual leaders to establish credibility.
Owned Media Distribution
Multi-channel approach including website, targeted emailers, WhatsApp communities, and engagement platforms to deepen customer relationships and loyalty.
Impact Metrics & Next Steps
2M+
Press Coverage Reach
Projected impressions across earned media channels
1M+
Digital Campaign Views
Expected reach across all digital platforms
8.5%
Engagement Rate Target
Benchmark for meaningful audience interaction
01
Finalise PR Calendar
Complete coordination of press activities and digital rollout timeline to ensure maximum impact and media coverage.
02
Align Commercial Launch
Strategic timing with festive season to capitalise on increased consumer spending and cultural relevance of wellness themes.
03
Build Long-term Ecosystem
Establish sustainable infrastructure for ongoing narrative control and community engagement that extends well beyond the initial launch phase.
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